Sonia Guzman

Critic
DISC Type : C

CEO and Founder at Eva + Avo

Miami, Florida, United States

Overview

Sonia has no verified overview

Personality Overview

Negotiator

ROI Driven

Objective Thinker

Unless the value is proven by data, they are unlikely to value fancy features.  They prefer to do logical analysis and value evidence over emotions. They enjoy working alone and do not rely on others very often.

Topics They Care About

Sonia has no verified topics they care about

Media Appearances

Sonia has no verified media appearances

Work History

1-2021
CEO and Founder at Eva + Avo
1-2014
CEO and Founder at Carson Life
12-2012 - 12-2013
Digital Media and Sales at CNN
5-2009 - 12-2012
Digital Media and Sales at Turner (Turner Broadcasting System, Inc)
1-2007 - 4-2009
Director of Sales and Marketing at Harvard Business Review

Education

1998 - 2002
Bachelor from Babson College

More Information

Social Presence :

Prographics :

Exp : 19 Location : Miami, Florida, United States Job Level : Leadership Designation : CEO and Founder at Eva + Avo
URL has been copied!

Insights For Selling To Sonia

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Be ready to answer many clarity-seeking questions and requests for information
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don’t try too hard to build a relationship with them
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sonia is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Sonia

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Sonia move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Sonia take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Sonia

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.