Sonia Hernandez in

Sonia Hernandez

Pioneer · DISC type dsi
Chief Strategy Officer (CSO) at Impact Analytics
📍 Running Springs, California, United States

Sonia Hernandez is the Chief Strategy Officer at Impact Analytics, where she spearheads global strategic initiatives and partnerships. With over two decades of retail consulting experience at firms like Columbus Consulting and The Parker Avery Group, she is a recognized expert in omni-channel retail strategy and merchandising.

Based on her certifications in "Confronting Bias" and "Inclusion During Difficult Times, " Sonia appears to value fostering an inclusive and equitable professional environment. Her interests indicate she follows major technology and consulting firms like Microsoft and Deloitte to stay abreast of industry trends.

Sonia has provided strategic consulting to a diverse range of major retail brands, including Lands End, Orvis, Crate & Barrel, and Dollar Tree.

Read the full overview →
Experience
34 Years
Current Role
Chief Strategy Officer (CSO)
Job Level
Leadership
Location
Running Springs, California, United States
Personality Overview

How Sonia shows up

Decisive But Friendly
Friendly But Fast
Driven But Considerate

If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Priorities

Topics Sonia cares about

Retail Growth Strategy
As CSO, she leads strategic planning and forges new partnerships to drive growth, leveraging two decades of experience in the retail industry.
Omni-Channel Merchandising
Her background is deeply rooted in omni-channel retail expertise, covering merchandise financial planning, allocation, pricing, and promotion management for major brands.
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Career

Work history

9-2025
Chief Strategy Officer (CSO)
Impact Analytics
4-2022 - 9-2025
Partner
Columbus Consulting International
2-2020 - 4-2022
VP Retail Planning
Blue Yonder
1-2017 - 2-2020
Partner
The Parker Avery Group
11-2014 - 12-2016
Associate Partner
The Parker Avery Group
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1987 - 1989
Business and Marketing
Woodbury University
1985 - 1987
Associates
Brooks College
1981 - 1985
Diploma
Alta Loma High School
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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