Sonia Mohapatra in

Sonia Mohapatra

Energizer · DISC type I
Co-Founder at Skip the Noise Media
📍 Toronto, Ontario, Canada

Sonia is a performance-first creative strategist and the Co-Founder of Skip the Noise Media. With a background in Electrical Engineering, she has experience with both SMB clients and Fortune 500 brands like The Coca-Cola Company from her time at WPP. Colleagues describe her as creative, meticulous, and proficient.

Driven by a passion for advertising that began at the age of five, Sonia focuses on helping business owners and decision-makers genuinely connect with their audiences. She brings the unique dual perspective of both a consumer and an advertiser to her work, aiming to create advertising that moves people and grows businesses.

She transitioned from a career in Electrical Engineering and FORTRAN coding to found her own advertising agency.

Read the full overview →
Experience
6 Years
Current Role
Co-Founder
Job Level
Leadership
Location
Toronto, Ontario, Canada
Personality Overview

How Sonia shows up

Full Of Energy
Imaginative
Relationship Oriented

Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are really good at seeing what the long-term impacts of their decisions could be. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Priorities

Topics Sonia cares about

Performance Marketing
Her title is "Performance-first Creative Strategy Lead, " and she has a proven track record of increasing click-through rates and reducing cost per lead for clients.
Creative Strategy
Recommendations highlight her "creative flair" and ability to generate innovative ideas, which she now applies to help businesses scale with impact.
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Career

Work history

1-2025
Co-Founder
Skip the Noise Media
5-2022 - 1-2025
Account Supervisor, Social
GroupM
2-2021 - 5-2022
Account Manager, Social
GroupM
10-2020 - 3-2021
Digital Marketing Manager(eCommerce)
Acceler8 Labs
5-2020 - 10-2020
Digital Marketing Specialist (eCommerce)
Acceler8 Labs
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Bachelor of Engineering - BE
Biju Patnaik University of Technology (BPUT)
Master of Business Administration (M.B.A.)
ICFAI Foundation for Higher Education, Hyderabad
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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