Sonja Puetzer in

Sonja Puetzer

Login to view DISC.
Co-Owner and Chief Compliance Officer at Baobab Wealth Management
📍 Sarasota, Florida, United States

Sonja is the Co-Owner and Chief Compliance Officer at Baobab Wealth Management, specializing in financial planning for U. S. and expat clients. A former Brand Director at adidas and Sportmaster, she leverages her strategic brand-building expertise in the financial sector. Colleagues describe her as sharp, intelligent, and consumer-centric.

With international experience from her education in Germany and Ireland, Sonja appears to value a global perspective and work-life balance, having previously taken a sabbatical focused on "Slow Life and Ohana" (family). Her background suggests a blend of creative, strategic, and analytical thinking.

Sonja made a distinct career pivot from leading large apparel brand teams at companies like adidas to co-founding a specialized wealth management practice.

Read the full overview →
Experience
13 Years
Current Role
Co-Owner and Chief Compliance Officer
Job Level
Leadership
Location
Sarasota, Florida, United States
Personality Overview

How Sonja shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Sonja cares about

Global Financial Planning
Her current role is dedicated to providing financial advice, investment management, and retirement income planning for a global client base, including U. S. expats.
Strategic Brand Building
Draws on her extensive past experience as a Brand and Category Director at adidas and Sportmaster, where she led large teams and drove significant growth.
+4 more topics Login to view topics
Career

Work history

10-2024
Co-Owner and Chief Compliance Officer
Baobab Wealth Management
8-2018 - 9-2023
Brand Director Sports & Swim Apparel
Sportmaster
4-2017 - 7-2018
Slow Life and Ohana
Sabbatical
5-2015 - 4-2017
Category Director
adidas Group
4-2013 - 4-2015
Senior Product Manager / Team Leader Women's Training Apparel
adidas Group
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2005 - 2007
Diplom-Betriebswirtin (FH)
ESB Business School, Reutlingen University
2003 - 2004
BA European Business
Dublin City University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Sonja. Free, 10 seconds.