Sonny Brar, MBA, CRSP, DBM, DCRIM, CBM, COHS, LSSBB

Sonny is the Global Senior Vice President at Upper Crust/Fiera Foods, specializing in food safety, quality assurance, and occupational health. With over 20 years of experience at major brands like IKEA, Sobeys, and Maple Leaf Foods, he is a recognized leader with an MBA and a Canadian Registered Safety Professional (CRSP) designation.

Outside of his corporate role, Sonny is a family-oriented individual who emphasizes teamwork and community. He is passionate about public speaking and mentoring others, drawing inspiration from personal coaches and leaders. He enjoys running as a form of meditation to process his day and maintain a balanced lifestyle.

Unique fact: Sonny began his management career at just 21 years old while at IKEA, where he was quickly promoted and began leading teams with colleagues much his senior.