Sophia Tones is the Ecommerce Manager for Fred Perry, leveraging a degree in Communications & PR from Northumbria University. Her career is rooted in the beauty and fashion industries, with extensive experience managing digital marketing, PPC, SEO, and e-CRM for brands like Estée Lauder and Clinique.
She appears deeply invested in the professional growth of her network, frequently sharing job opportunities and recommending colleagues for roles. Her interests in companies like Lancôme and Unilever suggest a continued passion for the beauty and consumer goods sector.
Sophia recently hosted the NShift team at Fred Perry HQ to discuss their technology roadmap, showing a proactive approach to vendor relationships.
Read the full overview →They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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