Sophia Tones in

Sophia Tones

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Ecommerce Manager at Fred Perry
📍 London, England, United Kingdom

Sophia Tones is the Ecommerce Manager for Fred Perry, leveraging a degree in Communications & PR from Northumbria University. Her career is rooted in the beauty and fashion industries, with extensive experience managing digital marketing, PPC, SEO, and e-CRM for brands like Estée Lauder and Clinique.

She appears deeply invested in the professional growth of her network, frequently sharing job opportunities and recommending colleagues for roles. Her interests in companies like Lancôme and Unilever suggest a continued passion for the beauty and consumer goods sector.

Sophia recently hosted the NShift team at Fred Perry HQ to discuss their technology roadmap, showing a proactive approach to vendor relationships.

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Experience
12 Years
Current Role
Ecommerce Manager
Job Level
Middle
Location
London, England, United Kingdom
Personality Overview

How Sophia shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Sophia cares about

Ecommerce Team Building
Actively recruits for her team at Fred Perry, seeking individuals who are passionate, communicative, and eager to learn.
Digital Marketing Strategy
Her experience at Estée Lauder and Clinique involved direct management of PPC, SEO, affiliate marketing, and comprehensive email strategies.
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Career

Work history

4-2019
Ecommerce Manager
Fred Perry
8-2018 - 4-2019
Ecommerce Manager
Blink Brow Bar
9-2017 - 8-2018
Assistant Ecommerce Manager
Editions de Parfums Frédéric Malle
12-2015 - 9-2017
Online Assistant Manager
Estee Lauder Companies
7-2013 - 11-2015
Online Coordinator
Clinique
In the press

Media appearances

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Education
2005 - 2008
Communications & PR
Northumbria University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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