Sophia Tones in

Sophia Tones

Questioner · DISC type c
Ecommerce Manager at Fred Perry
📍 London, England, United Kingdom

Sophia Tones is the Ecommerce Manager for Fred Perry, leveraging a degree in Communications & PR from Northumbria University. Her career is rooted in the beauty and fashion industries, with extensive experience managing digital marketing, PPC, SEO, and e-CRM for brands like Estée Lauder and Clinique.

She appears deeply invested in the professional growth of her network, frequently sharing job opportunities and recommending colleagues for roles. Her interests in companies like Lancôme and Unilever suggest a continued passion for the beauty and consumer goods sector.

Sophia recently hosted the NShift team at Fred Perry HQ to discuss their technology roadmap, showing a proactive approach to vendor relationships.

Read the full overview →
Experience
12 Years
Current Role
Ecommerce Manager
Job Level
Middle
Location
London, England, United Kingdom
Personality Overview

How Sophia shows up

Not Easily Convinced
Price-Sensitive
Cautious & Analytical

They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Priorities

Topics Sophia cares about

Ecommerce Team Building
Actively recruits for her team at Fred Perry, seeking individuals who are passionate, communicative, and eager to learn.
Digital Marketing Strategy
Her experience at Estée Lauder and Clinique involved direct management of PPC, SEO, affiliate marketing, and comprehensive email strategies.
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Career

Work history

4-2019
Ecommerce Manager
Fred Perry
8-2018 - 4-2019
Ecommerce Manager
Blink Brow Bar
9-2017 - 8-2018
Assistant Ecommerce Manager
Editions de Parfums Frédéric Malle
12-2015 - 9-2017
Online Assistant Manager
Estee Lauder Companies
7-2013 - 11-2015
Online Coordinator
Clinique
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2005 - 2008
Communications & PR
Northumbria University
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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