Sophie Durroux is an E-Commerce Project Manager at AIME SKINCARE, specializing in platform migration, conversion rate optimization, and performance analytics. Educated at Université Paris Dauphine - PSL, she has a strong background in the beauty and wellness sector from her time at Kusmi Tea and Yves Rocher, complemented by expert certifications in Contentsquare.
Sophie has a pronounced interest in the beauty industry, demonstrated by her career choices and the brands she follows, including LOréal and Groupe Clarins. During her Masters, she was responsible for creating and managing the website and editorial content for the universitys Marketing and Strategy Association, showing an early passion for digital content.
She is currently leading the complete redesign and migration of AIME SKINCAREs e-commerce site to Shopify.
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