Stefano Mocellini in

Stefano Mocellini

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Founder & CEO at Live Story
📍 Italy

Stefano Mocellini is a serial entrepreneur specializing in the intersection of technology, design, and e-commerce for high-end brands. As the Founder and CEO of Live Story, he is focused on redefining how brands manage their frontend experience. His career includes co-founding Diana Corp, an agency for top fashion brand e-commerce, and he holds an MBA from CUOA Business School.

Outside of his direct ventures, Stefano has a keen interest in technology and luxury fashion, following industry leaders like TechCrunch and Bottega Veneta. He emphasizes building strong, collaborative partnerships with clients and colleagues, valuing open conversations and future-facing thinking to drive innovation and shared success.

He has been active in the fashion e-commerce space since 2004, initially starting with his own apparel projects before co-founding Diana Corp.

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Experience
18 Years
Current Role
Founder & CEO
Job Level
Leadership
Location
Italy
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Stefano cares about

Frontend Control
He founded Live Story to redefine how brands take control of their frontend, a core mission mentioned in his recent updates.
Fashion E-commerce
He has deep expertise in this area, having co-founded Diana Corp. to create, manage, and promote e-commerce for top fashion brands.
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Career

Work history

6-2020
Founder & CEO
Live Story
1-2012
Co-Founder & CEO
The White Dog
11-2022 - 7-2025
Co-Founder & Chairman
Diana Corp.
11-2006 - 11-2022
Co-Founder & CEO
Diana Corp.
In the press

Media appearances

Live Story raises €2.7M. Featured in MoveTheNeedle.news
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Education
2011 - 2013
Master of Business Administration Imprenditori
CUOA Business School
1994 - 2000
Diploma Liceo Scientifico
Barbarigo Padova
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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