Stein Peeters in

Stein Peeters

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Co-founder | Trainer | Coach at T-shaped Academy
📍 Ghent Metropolitan Area, Belgium

Stein Peeters is the Co-founder and Trainer at T-shaped Academy, where he develops courses and coaches marketing professionals. With a technical background as an Industrial Engineer and over a decade of experience with top brands like IKEA and Carglass, he specializes in growth marketing, SEO, and CRO.

Outside of his professional focus, Stein has a secret talent for making Gin-fizz cocktails during company after-work events. He is also described as a creative all-rounder who has been passionate about all things digital since his studies.

Unique fact: He became passionate about digital marketing when a former boss challenged him to increase a webshops revenue by a factor of ten.

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Experience
17 Years
Current Role
Co-founder | Trainer | Coach
Job Level
Leadership
Location
Ghent Metropolitan Area, Belgium
Personality Overview

How Stein shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Stein cares about

Practical Marketing Education
He co-founded T-shaped Academy to provide practical, skills-based training for marketers, moving away from theoretical or passive learning models.
Hands-on SEO
He specializes in SEO, authors articles on the topic based on conferences like MozCon, and trains marketers on using SEO principles to optimize content effectively.
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Career

Work history

1-2021
Co-founder | Trainer | Coach
T-shaped Academy
10-2007 - 12-2020
Freelance digital marketeer
Self-employed
3-2015 - 7-2020
Digital marketing consultant
The Reference
2012 - 3-2015
Digital marketing specialist
Digitaal Bureau Contactpunt
6-2007 - 6-2012
Web design & development, Digital marketing
MCP-International
In the press

Media appearances

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Education
2002 - 2006
Master
HOGENT
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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