Stella Castro

Enthusiast
DISC Type : i

Head of Partner Marketing at Cigna Healthcare

Englewood, Colorado, United States

Overview

Stella has no verified overview

Personality Overview

Non-Confrontational

Consensus Focused

Story Driven

They are more about building relationships than just cutting deals.  Unlike D or C types, they are convinced more by stories and testimonials. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

Stella has no verified topics they care about

Media Appearances

Stella has no verified media appearances

Work History

7-2024
Head of Partner Marketing at Cigna Healthcare
10-2021 - 7-2024
Regional Marketing Lead, West Region at Cigna Healthcare
11-2016 - 9-2021
Strategy and Field Marketing Lead / Regional Marketing Director at Cigna Healthcare
7-2010 - 6-2016
Communication Strategy Team Lead at Kaiser Permanente
4-2007 - 7-2010
Product Marketing Consultant at Kaiser Permanente

Education

Bachelor of Science (BS) from University of the Philippines

More Information

Social Presence :

Prographics :

Exp : 18 Location : Englewood, Colorado, United States Job Level : Mid-senior Designation : Head of Partner Marketing at Cigna Healthcare
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Insights For Selling To Stella

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Invite them for a lunch or a drink/coffee
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Avoid overloading them with too much information
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Stella is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Stella

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Stella move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Stella take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Stella

Personality Compatibility


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