Stephen Riad in

Stephen Riad

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EVP, Global Advertising Sales at Reddit, Inc.
📍 United Kingdom

Stephen Riad is the EVP of Global Advertising Sales at Reddit, leveraging extensive leadership experience from senior roles at Google. Described by colleagues as an amazing sales leader, strong people manager, and excellent communicator, he is focused on driving growth for small and mid-market businesses. He is also an Independent Board Member at Bath Spa University.

Originally from Australia and now based in London, Stephen is a former competitive boxer. He follows his interest in the sport on Reddit, along with more lighthearted UK-focused communities. He also recommends books on leadership and understanding different personality types, showing a focus on professional and personal development.

He has a passion for helping small businesses grow into enterprise brands, calling it one of his favorite aspects of the job.

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Experience
18 Years
Current Role
EVP, Global Advertising Sales
Job Level
Leadership
Location
United Kingdom
Personality Overview

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Communication Style
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Priorities

Topics Stephen cares about

SMB Advertiser Growth
In his leadership roles at Reddit, he is charged with defining the global strategy for growing the mid-market and small business advertiser base.
People-Centric Leadership
He recommends books like "Quiet" by Susan Cain, reflecting an interest in understanding team members and harnessing the unique contributions of different personalities.
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Career

Work history

1-2026
EVP, Global Advertising Sales
Reddit, Inc.
11-2022 - 1-2026
VP, Global Mid-Market, SMB and Channel Partnership
Reddit, Inc.
1-2022 - 1-2025
Board Member
Bath Spa University
1-2022 - 11-2022
Global Director Operations - Google Cloud
Google
10-2020 - 1-2022
Global Director, Acquisitions at Google
Google
In the press

Media appearances

Stephen Riad Named Reddit's New EVP, Advertising Sales. Featured in Reddit, Inc. News
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Reddit an alternative to ‘sanitised and summarised’ AI search, says ads EVP – Interview with Stephen Riad. Featured in The Media Leader
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Education

Stephen has no verified education history

Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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