Steve Cross is the Founder and CEO of iSynergy, a digital marketing agency that helps clients achieve predictable revenue using data-driven, AI-powered systems. His background in Physics and Mathematics from Baldwin Wallace University informs his analytical approach to marketing, transitioning from a career in R&D to entrepreneurship to make a greater impact.
Outside of running his agency, Steve is the host of the "Success Stories" podcast, where he conducts in-depth interviews with CEOs and founders about their journeys. He is a father of four boys and is passionate about sharing authentic stories of leadership, pressure, and the personal costs of business growth.
He left a six-figure job in R&D to start his own agency from scratch, with his first years total invoicing amounting to just $32,000.
Read the full overview →They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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