Steve Emmanuel

Observer
DISC Type : ci

Chief Executive Officer at IntegraTrace

Toronto, Ontario, Canada

Overview

Steve Emmanuel is the CEO & Founder of IntegraTrace, a cybersecurity startup. Leveraging his extensive background in capital markets from roles at Nasdaq and RBC, he specializes in building high-throughput, low-latency systems. He holds a degree in Software Design from Queens University.

He has transitioned his focus from developing trading systems to protecting cloud infrastructure, marking a significant entrepreneurial step in his career. He is passionate about building client-centric products and sharing his experiences with the developer community.

He was recently featured as a backend developer in Array magazine by Project Tech Conferences.

Personality Overview

Curious

Example Seeker

Value Driven

They ask a lot of questions and rely heavily on information and collaterals.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Cloud Cybersecurity
He recently founded IntegraTrace, a startup focused on creating cybersecurity solutions specifically for protecting cloud infrastructure.
Fintech Infrastructure
Has many years of experience at Nasdaq and RBC Capital Markets building and designing real-time, low-latency trading systems.
Entrepreneurial Journey
Recently left a career in established financial technology firms to launch his own startup, indicating a strong interest in building something new from the ground up.

Media Appearances

Steve has no verified media appearances

Work History

6-2025
Chief Executive Officer at IntegraTrace
10-2021 - 6-2025
Senior Software Engineer at Nasdaq
9-2019 - 10-2021
Software Engineer at Nasdaq
10-2017 - 9-2019
Software Developer at RBC Capital Markets
5-2017 - 10-2017
Software Developer - Rotation Program at RBC

Education

Software Design (Honours) from Queen's University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Toronto, Ontario, Canada Job Level : Leadership Designation : Chief Executive Officer at IntegraTrace
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Insights For Selling To Steve

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Ask them questions to understand their needs better while staying affable
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steve is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Steve

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Steve move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Steve take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Steve

Personality Compatibility


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