Steven Rodin in

Steven Rodin

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Founder & CEO at FunnelX.ai
📍 Toronto, Ontario, Canada

Steven is a serial entrepreneur with over 25 years of experience in enterprise software and multiple successful exits. He is the Founder and CEO of AI start-up FunnelX.ai, which focuses on sales coaching. He is a CFA charterholder with a degree from Ivey Business School.

His career demonstrates a clear passion for building and scaling technology companies from the ground up. He consistently focuses on solving market challenges with innovative solutions, from his early work in online customer service to his current venture in AI-driven sales enablement.

Unique fact: He founded and led two prior tech companies, Davinci Technologies and Storagepipe, through to successful acquisitions.

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Experience
32 Years
Current Role
Founder & CEO
Job Level
Leadership
Location
Toronto, Ontario, Canada
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Steven cares about

AI Sales Coaching
His current company, FunnelX.ai, provides AI-powered role-play and real-time coaching to improve the performance of sales teams.
Revenue Enablement
He believes sales enablement is a core revenue function, essential for preparing reps to handle the critical questions that win or lose deals.
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Career

Work history

2-2025
Founder & CEO
FunnelX.ai
4-2023 - 2-2025
Executive Vice President and General Manager
Thrive
2-2006 - 4-2023
President and CEO
Storagepipe
1-2003 - 2-2006
Executive Director
Comverse Technology
1996 - 2002
President and Co-founder
Davinci Technologies Inc.
In the press

Media appearances

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Education
1989 - 1993
HBA
Ivey Business School at Western University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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