Stuart Johnstone in

Stuart Johnstone

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Director, Global Data Strategy at Wavemaker
📍 London, England, United Kingdom

Stuart is the Director of Global Data Strategy at Wavemaker, specializing in audience intent modeling and cross-digital strategy. With a background at firms like Pret A Manger and Ogilvy, he excels at distilling complex data into key market trends and audience behaviors. People who have worked with him describe him as intelligent and passionate.

Stuart shows a creative approach to business challenges, using analogies like the collaboration between David Bowie and Bing Crosby to explain audience growth planning. His interests include major consumer brands like Unilever and Nestlé, as well as entertainment giants like PlayStation and Electronic Arts, indicating a focus on both CPG and gaming industries.

He once interviewed for a job he didnt get, but still successfully sold a planning idea to the agency for a pitch.

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Experience
20 Years
Current Role
Director, Global Data Strategy
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

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Priorities

Topics Stuart cares about

Audience Data Strategy
His career is focused on data strategy, customer insight, and audience planning, with specific expertise in developing audience intent modeling products.
Search Intent
He has a stated admiration for companies that understand the value of search intent and its application in programmatic targeting across channels.
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Career

Work history

3-2023
Director, Global Data Strategy
Wavemaker
10-2020
Global Head of Customer Insight
Pret A Manger
7-2020 - 4-2023
Founder
Evidence
9-2018 - 9-2020
Head of Audience Planning
The&Partnership London
4-2010 - 8-2018
Business Director
Ogilvy
In the press

Media appearances

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Education
1999 - 2002
BA
Royal Holloway, University of London
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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