Sue Baker-Finch FAICD

Owner and Principal at SBF Consulting

📍 Gerringong, New South Wales, Australia

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

Experience

32 Years

Current Role

Owner and Principal

Job Level

Senior

Location

Gerringong, New South Wales, Australia

Personality Overview

How Sue shows up

Communication Style

Decision Approach

Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Priorities

Topics Sue cares about

Strategic Priorities

Topic insights and context to help personalize outreach and discovery conversations.

Career

Work history

2011

Owner and Principal

SBF Consulting

5-2018

Non Executive Director

Peoplecare Health Limited

2011 - 2-2019

Elected Councillor

NSW Business Chamber

10-2008 - 2-2016

Chief Operating Officer

Illawarra Health and Medical Research Institute Limited

2-2010 - 8-2015

Non Executive Director and Chair

Illawarra Business Chamber

In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.

Education

2010 - 2011

Master of Business Coaching

University of Wollongong

2003 - 2003

GAICD

Australian Institute of Company Directors

1998 - 2000

Master of Business Administration (MBA)

AGSM @ UNSW Business School

Social presence

Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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Selling to Sue?

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How to run the call and the meeting
His cold-calling profile and exact script
How to write an email that lands
How to negotiate and close

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During a call or a meeting

Give them the opportunity to lead the conversation where possible

DON'T

Don’t be excessively objective, be like a storyteller with them

Ask them how their day is going or exchange some other pleasantries

Reveal the full meeting playbookFree. 10 seconds.

When cold calling

Pattern Interrupt: Informal style, where you are talking in a friendly & casual manner, with a big smile on makes them want to speak to you.

Pace: Don't be too fast or too slow, stay in the middle. Sound like a 'brings happiness to others' person.

Reveal the cold-call scriptFree. 10 seconds.

When writing an email

Subject: Personalized, catchy

Length of mail: Long

Salutation: Yes (Something casual). Greeting: Yes (Say something interesting/unusual). Tone of words: Friendly, first-person. Bullet points: Avoid. Closing line: Build excitement. Complimentary close: Unique, pleasant. Overall messaging: Focused on the person and relationship

Reveal the full email formulaFree. 10 seconds.

Negotiating and closing

The secret to closing Sue fast: Relationships and rapport matter to them, but so does the value of the product.

How fast will Sue move? They are not the ones to make fast decisions, even while they stay committed.

Reveal the closing strategyFree. 10 seconds.

★

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