Sue Branfield

Critic
DISC Type : C

Marketing Manager, Breast Health U.K. at Hologic, Inc.

Helsby, England, United Kingdom

Overview

Sue Branfield is an experienced healthcare marketing professional specializing in diagnostic imaging. As the UK Marketing Manager for Breast Health at Hologic, she drives business growth by designing and executing strategic plans. Her career includes key management roles at Bayer and BUPA, and she holds Masters degrees from the University of Liverpool and Manchester Metropolitan University.

Sue is passionate about advancing patient care through technology. She frequently represents Hologic at medical conferences, showcasing innovative diagnostic and treatment solutions and hosting workshops for consultants on topics like vacuum-assisted breast biopsy and contrast-enhanced mammography.

She has a proven track record of delivering year-on-year double-digit growth in her division.

Personality Overview

Negotiator

Critic

Objective Thinker

It is very likely that they will negotiate pricing or other important terms.  They like to do things independently and don’t look for support from others. They choose to analyze logically and value facts to emotions.

Topics They Care About

Breast Health Innovation
Showcases innovative diagnostic and treatment solutions at events like Symposium Mammographicum and the Cambridge Conference on Breast Cancer Imaging.
Medical Education
Organizes and leads consultant-led workshops and manages clinical education programs, stemming from her past role as Clinical Program and Events Manager.
Diagnostic Imaging
Her entire career is rooted in this field, from managing BUPA's imaging department to senior marketing and strategy roles at Bayer and Hologic.

Media Appearances

Sue has no verified media appearances

Work History

4-2021
Marketing Manager, Breast Health U.K. at Hologic, Inc.
10-2018 - 4-2021
Clinical Program and Events Manager at HOLOGIC
11-2015 - 10-2018
Sales and Marketing Executive, Breast Health at Hologic, Inc.
1-2012 - 11-2015
Product Specialist at Bayer
5-2007 - 12-2011
Senior Technical Advisor Diagnostic Imaging Division at Bayer

Education

2004 - 2006
Master’s Degree from The Manchester Metropolitan University
1992 - 1995
Master’s Degree from University of Liverpool

More Information

Social Presence :

Prographics :

Exp : 24 Location : Helsby, England, United Kingdom Job Level : Middle Designation : Marketing Manager, Breast Health U.K. at Hologic, Inc.
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Insights For Selling To Sue

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sue is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Sue

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Sue move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Sue take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Sue

Personality Compatibility


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