Sue Cooke

Questioner
DISC Type : c

Principal Consultant at ERA Group - Global

United Kingdom

Overview

Sue Cooke is a Principal Consultant at ERA Group, where she leverages her background in medical research to conduct deep analysis for cost optimization projects. Colleagues describe her as highly professional and technically skilled. She specializes in improving purchasing efficiencies and managing supplier contracts for clients.

Her previous career was as a medical researcher, where she studied viruses such as Rotavirus, Gonorrhea, and HIV.

Personality Overview

Price-Sensitive

Systematic

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to analyze every situation thoroughly.
 They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Cost Optimisation
As a Principal Consultant at ERA Group since 2005, her primary role is helping companies manage and reduce their business costs across various categories.
Supplier Management
She is a keen advocate for building strong supplier relationships to bring long-term benefits and contractual protection to her clients.
Colleague Development
Expresses a strong commitment to training and helping her colleagues grow, believing that the best teams are built on shared knowledge and collaboration.

Media Appearances

Sue has no verified media appearances

Work History

1-2005
Principal Consultant at ERA Group - Global
8-1997 - 12-2004
Product Manager at Promega UK
1994 - 1997
Postdoctoral Research Fellow at University of Southampton

Education

Sue has no verified education history

More Information

Social Presence :

Prographics :

Exp : 32 Location : United Kingdom Job Level : Senior Designation : Principal Consultant at ERA Group - Global
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Insights For Selling To Sue

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Emphasise more on facts and measurable benefits
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sue is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Sue

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sue move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Sue take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Sue

Personality Compatibility


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