Supreeta Salian

Questioner
DISC Type : c

Marketing Lead- SAP Business Technology Platform at SAP

Mumbai, Maharashtra, India

Overview

Supreeta Salian is a seasoned marketing leader at SAP with over 22 years of experience driving digital transformation. Known for her dedication and flair, she specializes in demand generation, strategic alliances, and B2B marketing. She holds an MBA from the University of Mumbai and is a Certified Digital Marketing Professional.

Supreeta is a multi-award-winning marketer, having received SAPs APJ Marketing Excellence Award for both "Most Admired Marketer" and "Best Customer Champion" in 2021.

Personality Overview

Cautious & Analytical

Systematic

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to do thorough analysis of any situation. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Digital Transformation
Her current role and professional headline are explicitly focused on helping businesses drive their digital transformation using SAP's Business Technology Platform.
AI & Data Products
Her recent posts highlight a strong interest in how data products are powering the AI revolution, a key theme in events she has recently participated in.
B2B Demand Generation
She previously led SAP's Inside Marketing team, where she was directly responsible for driving demand generation through integrated inbound and outbound campaigns.

Media Appearances

Supreeta has no verified media appearances

Work History

1-2023
Marketing Lead- SAP Business Technology Platform at SAP
7-2019 - 3-2023
Head - Inside Marketing at SAP
8-2013 - 5-2019
Sr.Manager - Contact Centre at Jet Airways
4-2008 - 7-2013
Manager-Alliances at Jet Airways
1-2006 - 3-2007
Executive- Marketing at Jet Airways

Education

Master of Business Administration (MBA) from University of Mumbai
1993 - 1996
B.A (Hons.) from Delhi University

More Information

Social Presence :

Prographics :

Exp : 23 Location : Mumbai, Maharashtra, India Job Level : Senior Designation : Marketing Lead- SAP Business Technology Platform at SAP
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Insights For Selling To Supreeta

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits
  • Back up any claims with data and numbers

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Supreeta is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Supreeta

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Supreeta move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Supreeta take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Supreeta

Personality Compatibility


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