Suraj Lawand

Critic
DISC Type : C

Sr. Performance Marketing Manager at moneyview

Bengaluru, Karnataka, India

Overview

Suraj Lawand is a Performance and Brand Marketing expert with over eight years of experience, currently leading user acquisition at Moneyview. He specializes in scaling FinTech products like loans and credit cards across global markets through channels like Google Ads, Meta Ads, and SEO. Colleagues describe him as intellectually curious, diligent, and high-energy.

Suraj recently spoke on the "Filters OFF" podcast at ad: tech Delhi, sharing his insights on performance marketing, brand safety, and ad fraud.

Personality Overview

Objective Thinker

Critic

Information Seeker

They like to take decisions independently and do not seek others' support often.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Performance Marketing
As a Sr. Performance Marketing Manager, he focuses on scaling product verticals and managing substantial advertising spend for Moneyview's apps.
User Acquisition
His primary role involves driving user growth for personal loans, credit cards, and other financial products through a diverse set of performance channels.
FinTech Growth
He operates within the FinTech lending space, focusing on scaling financial products and reducing customer acquisition costs for the Moneyview platform.

Media Appearances

Suraj has no verified media appearances

Work History

1-2023
Sr. Performance Marketing Manager at moneyview
5-2021 - 12-2022
Campaign Manager at moneyview
9-2020 - 5-2021
Digital Strategy Manager at Digital ROI
5-2019 - 9-2020
Sr. Business Analyst at Digital ROI
1-2019 - 4-2019
Digital Marketing Analyst at Relfor Labs Pvt. Ltd.

Education

2012 - 2016
B.Tech from Savitribai Phule Pune University
Education details unavailable from GrowthX®

More Information

Social Presence :

Prographics :

Exp : N/A Location : Bengaluru, Karnataka, India Job Level : N/A Designation : Sr. Performance Marketing Manager at moneyview
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Insights For Selling To Suraj

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Do not use very emotional or colorful language
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Suraj is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Suraj

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Suraj move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Suraj take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Suraj

Personality Compatibility


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