Suryakant Dwivedy

Evaluator
DISC Type : DSC

Associate Marketing Director, EMEA - Microbiology , BD Integrated Diagnostic Solution at BD

Geneva Metropolitan Area, Switzerland

Overview

Suryakant is a senior MedTech marketing leader with over 20 years of experience driving commercial execution and strategy across EMEA and APAC. He has a proven track record of growing market share and leading high-performing teams at BD. Colleagues describe him as having exceptional strategic acumen and high emotional intelligence.

Personality Overview

Hard To Convince

Thorough Evaluator

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

MedTech Commercialization
He has extensive experience leading go-to-market strategy, product launches, and portfolio commercialization for multi-billion dollar revenue streams across Europe, the Middle East, and Asia.
AI in Healthcare
He actively follows and posts about the gap between AI expectations and real-world productivity in MedTech, noting constraints like regulation and data quality.
Leadership & Adaptability
He reflects on learning from 20 different managers, emphasizing the importance of adaptability. Recommendations highlight his skill as an adept people leader.

Media Appearances

Suryakant has no verified media appearances

Work History

10-2022
Associate Marketing Director, EMEA - Microbiology , BD Integrated Diagnostic Solution at BD
11-2020 - 9-2022
Associate Marketing Director, EMEA - Specimen Management , BD Integrated Diagnostic Solution at BD
4-2018 - 10-2020
Marketing Manager, Europe - Specimen Acquisition , BD Life Sciences – Integrated Diagnostic Solution at BD
1-2016 - 3-2018
Business Manager, Middle East and North Africa (MENA) at BD
4-2012 - 12-2015
Marketing Manager, Middle East & Turkey at BD

Education

2019 - 2019
Transition to Business Leadership from IMD
2000 - 2002
MBA from IMI Delhi

More Information

Social Presence :

Prographics :

Exp : 22 Location : Geneva Metropolitan Area, Switzerland Job Level : Mid-senior Designation : Associate Marketing Director, EMEA - Microbiology , BD Integrated Diagnostic Solution at BD
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Insights For Selling To Suryakant

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Suryakant is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Suryakant

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Suryakant move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Suryakant take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Suryakant

Personality Compatibility


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