Susmita Roy
Login to view DISC.Susmita Roy is the Director of Marketing Communications and Social Media at Fractal, where she leads integrated strategies to enhance brand visibility. An MBA graduate, she specializes in content strategy, digital campaigns, and data-backed marketing. Colleagues describe her as diligent, creative, and meticulous.
Susmita is passionate about the intersection of creativity and strategy, focusing on crafting compelling narratives that connect with audiences and add value. She has a keen interest in exploring how human creativity and artificial intelligence can work together to inspire smarter thinking and achieve business goals.
She founded the content practice at Fractal and is the managing editor of its "Ai:sight" magazine.
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