Sydney Perlman in

Sydney Perlman

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Marketing Insights Lead, Meta AI at Meta
📍 New York, New York, United States

Sydney Perlman is the Marketing Insights Lead for Meta AI, specializing in insight-driven brand and reputation strategies. A Florida State University graduate, her career includes leading global brand research at Uber and public affairs insights at Facebook. People often describe her as talented, strategic, and passionate about her work.

Outside of her core marketing roles, Sydney has a professional interest in the hospitality industry and follows brands known for strong consumer connections, such as The Walt Disney Company. She is driven by a passion for understanding the why behind consumer behavior and bringing those truths to life through data.

She built Ubers first-ever Brand and Ad Effectiveness Tracker.

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Experience
12 Years
Current Role
Marketing Insights Lead, Meta AI
Job Level
Mid-senior
Location
New York, New York, United States
Personality Overview

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Priorities

Topics Sydney cares about

Consumer Insights
Her career is focused on unearthing consumer truths and understanding the 'why' behind behavior to shape strategy at companies like Meta and Uber.
Brand & Reputation
She has extensive experience leading global brand and reputation tracking and strategy for major tech companies like Uber and Facebook.
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Career

Work history

1-2024
Marketing Insights Lead, Meta AI
Meta
10-2020
Brand Insights, Public Affairs Lead
Facebook
9-2017 - 6-2020
Senior Research & Insights Manager; Global Brand & Reputation Lead
Uber
9-2016 - 9-2017
Research & Insights Manager
Uber
9-2015 - 8-2016
Strategist | Growth Marketing
Uber
In the press

Media appearances

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Education
2006 - 2010
Bachelor of Business Administration - BBA
Florida State University
Social presence
in
Behavioral profile

DISC profile (public)

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