Tanner Shaffer in

Tanner Shaffer

Inspirer · DISC type di
Managing Partner, Co-Founder at Directive Consulting
📍 Austin, Texas, United States

Tanner Shaffer is the Co-Founder and Managing Partner of Operations at Directive, a search marketing agency he started with a friend in 2014. He has held nearly every leadership role in the company, guiding its growth. He earned his bachelors degree from Azusa Pacific University.

Outside of work, Tanner is a family man who enjoys surfing, dirt-biking, and growing his relationship with God, his wife, and his family. He has previously relocated to Austin, Texas, to help expand the companys presence in the city.

He co-founded Directive at age 22, recognizing the growing value of digital marketing for businesses.

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Experience
11 Years
Current Role
Managing Partner, Co-Founder
Job Level
Leadership
Location
Austin, Texas, United States
Personality Overview

How Tanner shows up

Achievment Oriented
Generous
Confident & Optimistic

They usually prefer to drive the conversation. They respond well to objective pitches but also attach some value to relationships. They measure a product on its merit but can be influenced by strong testimonials.

Priorities

Topics Tanner cares about

B2B Search Marketing
As the co-founder of a leading search marketing agency, he is an expert in SEO, PPC, and delivering ROI for B2B and enterprise clients.
Talent Development
He focuses on attracting and training internal talent, having developed a comprehensive "Skill Pyramid" program to ensure team members are effective consultants beyond search marketing.
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Career

Work history

2-2014
Managing Partner, Co-Founder
Directive Consulting
In the press

Media appearances

Tanner Shaffer - Directive Consulting. Featured in Directive Consulting Blog
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Education
2010 - 2014
BA
Azusa Pacific University
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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