Tanner Shaffer is the Co-Founder and Managing Partner of Operations at Directive, a search marketing agency he started with a friend in 2014. He has held nearly every leadership role in the company, guiding its growth. He earned his bachelors degree from Azusa Pacific University.
Outside of work, Tanner is a family man who enjoys surfing, dirt-biking, and growing his relationship with God, his wife, and his family. He has previously relocated to Austin, Texas, to help expand the companys presence in the city.
He co-founded Directive at age 22, recognizing the growing value of digital marketing for businesses.
Read the full overview →They usually prefer to drive the conversation. They respond well to objective pitches but also attach some value to relationships. They measure a product on its merit but can be influenced by strong testimonials.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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