Tanya Shankar

Trailblazer
DISC Type : ID

Manager - Product Marketing at Synaptic

Mumbai, Maharashtra, India

Overview

Tanya Shankar is a product marketing manager at Synaptic, skilled in GTM strategies across B2B, B2C, and D2C sectors. She has a background in driving growth and engagement from her time at Outsized. A graduate of St. Xaviers College, she is described by colleagues as a supportive, strategic go-getter.

Outside of her primary role, Tanya is the founding member of Home Flavour, a D2C sweets brand she is scaling with her mother. She has a passion for creative side projects, including starting a podcast, and began her content creation journey in 2020 by making videos of her puppy.

She once won Best Dressed at an office Bollywood party for her portrayal of a famous movie character.

Personality Overview

Values Relationships

Friendly But Fast

Charismatic

They will bat for you if they come to believe in you.  A combination of speed and relationship gets the best response from them. They are charming and can persuade others to support their decisions.

Topics They Care About

GTM Strategy
Her professional experience at Synaptic and Outsized heavily centers on developing and leading go-to-market strategies for new features and platforms to drive adoption and engagement.
D2C Brands
She is actively building and scaling a direct-to-consumer homemade sweets brand, Home Flavour, with her mother and often shares her learnings from this venture.
Content Creation
She explicitly discusses her passion for content creation, from making videos about her dog to scripting personal video projects and launching a podcast with a friend.

Media Appearances

Tanya has no verified media appearances

Work History

6-2025
Manager - Product Marketing at Synaptic
1-2024 - 6-2025
Manager - Marketing Lead at Outsized
11-2023
Founding Member at Home Flavour
1-2023 - 12-2023
Senior Consultant at Outsized
6-2022 - 7-2022
Social Media Manager at All Ears for Animals, India

Education

2017 - 2020
Bachelor of Arts - BA from St. Xavier's College
Certificate Course from SoftPro Animation Academy

More Information

Social Presence :

Prographics :

Exp : 5 Location : Mumbai, Maharashtra, India Job Level : Middle Designation : Manager - Product Marketing at Synaptic
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Insights For Selling To Tanya

During A Call Or A Meeting

DO's

  • Give them control of the sales process
  • Help them visualize the impact of their decision
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don't make any commitments that you might not be able to fulfill
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tanya is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Tanya

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Tanya move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Tanya take some risk or not?

  • If necessary, they will be ready to take risks.

You And Tanya

Personality Compatibility


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