Teresita Linares Kovacs in

Teresita Linares Kovacs

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Head of Global Field Marketing at Siemens
📍 Austin, Texas, Estados Unidos, United States

Teresita is a marketing leader with 20+ years of experience in B2B and B2C SaaS. As Head of Global Field Marketing at Siemens, she creates data-driven campaigns to generate leads and build customer loyalty. She holds a BBA from Purdue University and is a certified Salesforce Champion.

She is passionate about using cutting-edge tools to drive marketing excellence. Her certifications in diversity, inclusion, and unconscious bias suggest a strong commitment to equitable work environments. She also holds a certification in "Stop Stressing and Keep Moving Forward, " indicating a focus on personal resilience.

In FY2025, her strategic execution at industry trade shows resulted in a 550% increase in media coverage for Siemens.

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Experience
28 Years
Current Role
Head of Global Field Marketing
Job Level
Mid-senior
Location
Austin, Texas, Estados Unidos, United States
Personality Overview

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Priorities

Topics Teresita cares about

EV Fleet Management
Her recent professional focus at Siemens is on promoting EV solutions like Depot360, emphasizing vehicle readiness, charger availability, and reduced energy costs for fleets.
Data-Driven Marketing
Throughout her career, she has delivered measurable ROI, increasing lead generation by 68% at Siemens and boosting MQLs by 40% in a previous role.
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Career

Work history

1-2024
Head of Global Field Marketing
Siemens
9-2022 - 2024
Marketing Consultant
Ninja Tech Marketing
6-2021 - 9-2022
Director of Product Marketing, Group Manager
LegalZoom
4-2019 - 6-2021
Director of Product Marketing
uShip
2017 - 2019
Marketing Manager
BDX - Builders Digital Experience, LLC
In the press

Media appearances

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Education
11-2023 - 6-2026
Bachelor of Business Administration - BBA
Purdue University
3-2017 - 6-2017
Certificate
Columbia Business School Executive Education
7-1999 - 7-2000
Global Business
Santa Rosa Junior College
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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