Thomas Dodd

📍 Greater Sydney Area, Australia

Thomas Dodd is an accomplished marketing and media strategist with over 18 years of experience on both the client and agency side. As Chief Strategy Officer at Initiative Australia, he has a proven track record of driving strong commercial outcomes for global and iconic local brands.

He was part of the team behind the NRMA Insurance campaign that won the prestigious Australian Grand Effie award in 2021 for effectiveness.

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Location

Greater Sydney Area, Australia

Personality Overview

How Thomas shows up

Communication Style

Decision Approach

Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Priorities

Topics Thomas cares about

Brand Impact

His focus is on driving strong brand and commercial outcomes, and he has celebrated major wins like the MFA Brand Impact Award for his team's campaign work.

Communications Planning

He oversees communications design and emphasizes the importance of craft, care, and industry-leading planning to deliver for clients like IAG.

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Career

Work history

No work historyWe do not have verified professional history for this person yet.

In the press

Media appearances

TRIBAL: GET OUT ALIVE | STAR Thomas Dodd Interview. Featured in YouTube

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Thomas Dodd's Videos on Vimeo. Featured in Vimeo

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Education

2002 - 2005

Bachelor's degree

Bournemouth University

Social presence

Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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How to run the call and the meeting
His cold-calling profile and exact script
How to write an email that lands
How to negotiate and close

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During a call or a meeting

Tell them that you are there to help them create visible impact within their organization

DON'T

Do not give up if they are not convinced, try again with a different approach

Highlight the competitive differentiation of your product

Reveal the full meeting playbookFree. 10 seconds.

When cold calling

Pattern Interrupt: Speaking in a slightly hesitant manner, and seeking their permission at the start through a negation can get you a chance.

Pace: Speak slightly fast, especially if you tend to be calm and confident. Sound like a ‘knows their domain’ person.

Reveal the cold-call scriptFree. 10 seconds.

When writing an email

Subject: To the point, measured

Length of mail: Very Short

Salutation: No Greeting: No. Tone of words: Confident, direct. Bullet points: Could use. Closing line: Clearly state your ask. Complimentary close: None or standard. Overall messaging: Focused on measurable results

Reveal the full email formulaFree. 10 seconds.

Negotiating and closing

The secret to closing Thomas fast: Belief in the product plays an important role, followed by objective proof and testimonials.

How fast will Thomas move? They are neither the fastest decision makers nor the slowest.

Reveal the closing strategyFree. 10 seconds.

★

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