Thomas Marcum is the co-owner of Notoriously Morbid, a West Virginia-based indie brand known for its unique, cruelty-free cosmetics. He focuses on the companys growth and retail presence, expanding the business which provides products designed for bold self-expression and is co-owned with Carrie Marcum.
His interests suggest a deep fascination with the cosmetics industry, from heritage brands like LOréal and Estée Lauder to modern retailers like SEPHORA. This passion for the beauty world appears to directly fuel his work with his own indie brand.
His indie cosmetics brand is built around a horror and gothic theme, creating products that encourage customers to "embrace their beautiful darkness. "
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