Tia Samuels

Inspirer
DISC Type : id

Account Executive -UK at NORNORM

United Kingdom

Overview

Tia Samuels is an Account Executive at NORNORM, specializing in B2B sales within the UKs commercial real estate ecosystem. She is an advocate for the circular economy, helping landlords and businesses adopt flexible and sustainable workspace solutions. An alumna of Middlesex University, she is passionate about PropTechs role in the future of work.

Outside of her professional role, Tia is committed to social causes and community support. She has been actively involved in humanitarian aid, helping organize and contribute to supply drives for foundations providing relief to those affected by natural disasters in Jamaica.

Unique fact: Tia often highlights the statistic that 57 million tons of office furniture are discarded annually to emphasize the need for circular economic models.

Personality Overview

Fast Adopter

Charming & Persuasive

Achievment Oriented

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Circular Workspaces
Advocates for sustainable, flexible furniture models to combat the 57 million tons of office furniture waste generated each year.
Flexible Workspace
Focuses on helping flex operators and landlords adapt to changing tenant needs and space configurations, a consistent industry challenge.
PropTech Innovation
Passionate about how technology is reshaping the commercial real estate landscape and enabling new conversations about the future of work.

Media Appearances

Tia has no verified media appearances

Work History

7-2025
Account Executive -UK at NORNORM
7-2024 - 7-2025
Business Development at NORNORM
4-2023 - 7-2024
Sale Consultant at The Instant Group
10-2022 - 7-2024
Business Development Executive at Gateway Sports Group
8-2022 - 4-2023
Sales Floor Team Member at Gymshark

Education

Bachelor of science honours - BSC(hons) from Middlesex University

More Information

Social Presence :

Prographics :

Exp : 3 Location : United Kingdom Job Level : Junior Designation : Account Executive -UK at NORNORM
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Insights For Selling To Tia

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Clearly address the competitive aspects
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tia is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Tia

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Tia move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Tia take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Tia

Personality Compatibility


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