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Ties Arts

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Managing Director at Embrace - The Human Cloud
📍 Bussum, North Holland, Netherlands

Ties Arts is a transformation-focused CEO and entrepreneur with a history of scaling businesses and managing successful exits. As Managing Director at Embrace, he focuses on AI-driven solutions for the real estate sector. He holds a Master of Science from Erasmus University Rotterdam and is described as ambitious, driven, and authentic.

Outside of work, Ties is a passionate philanthropist and endurance athlete. He is an avid cyclist, having earned a silver medal in the challenging La Marmotte race. He also dedicates his time to significant charitable endeavors and openly supports his familys professional and academic achievements.

He initiated, organized, and climbed Mount Kilimanjaro for the "Kili Explorer" charity project, raising over €286, 000 for War Child.

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Experience
27 Years
Current Role
Managing Director
Job Level
Mid-senior
Location
Bussum, North Holland, Netherlands
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Ties cares about

Business Transformation
He has a proven track record of transforming companies by innovating their business models, as seen with Reeleezee and ViaData, leading to successful acquisitions.
AI Implementation
He views AI as the next significant wave of computing and a powerful opportunity to create value, making it a central focus in his current leadership role.
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Career

Work history

7-2025
Managing Director
Embrace - The Human Cloud
7-2025
Director Engage (Customer and Employee Experience) portfolio within Board of Directors
Aareon NL
1-2022
Managing Director and co-shareholder
ViaData
1-2022
Managing Director ViaData Fieldservice (and previous shareholder)
ViaData
9-2018 - 4-2020
General Manager
Reeleezee B.V.
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1990 - 1997
Master of Science
Erasmus University Rotterdam
2013 - 2013
Touching the Community Soul
Nyenrode Business University
2011 - 2011
Executive Program for CRM Leadership
Nyenrode Business University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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