Tim Schaafsma in

Tim Schaafsma

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Chief Executive Officer at Coco Republic
📍 Sydney, New South Wales, Australia

Tim Schaafsma is the Global CEO of Coco Republic, bringing over 25 years of experience in discretionary consumer organizations. His expertise lies in mergers, acquisitions, and disaster recovery. People who have worked with him describe him as an inspirational, smart, and trusted leader with significant commercial acumen. He holds a Bachelor of Laws from the University of Technology Sydney.

Outside of his executive role, Tim is deeply involved in industry advocacy, serving as Chairman for both the National Retail Association and the Australian Bedding Stewardship Council. He is also the co-founder of Fitchies, a new food concept focused on sustainable seafood, which he started with two long-term friends and colleagues.

Unique fact: Tim is a qualified Solicitor in New South Wales, combining his legal background with his extensive retail leadership.

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Experience
33 Years
Current Role
Chief Executive Officer
Job Level
Leadership
Location
Sydney, New South Wales, Australia
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Tim cares about

Retail Industry Advocacy
As Chairman of the National Retail Association, he has been a key figure in the proposed amalgamation with the Australian Retailers Association to create a unified voice for retail.
Sustainable Business Practices
Chairs the Australian Bedding Stewardship Council, which established Asia Pacific’s first program to eliminate mattresses from landfills and improve recycling rates.
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Career

Work history

3-2023
Chief Executive Officer
Coco Republic
3-2022
Co-Founder and Investor
Fitchies
11-2015 - 12-2024
Chairman and Non-Executive Director
National Retail Association
6-2020 - 3-2023
Chairman and Non-Executive Director
Australian Bedding Stewardship Council
1-2020 - 3-2023
Principal Consultant
Lewisham Consulting
In the press

Media appearances

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Education
Bachelor of Laws - LLB
University of Technology Sydney
Graduate Diploma in Company Secretarial Practice
Chartered Secretaries Australia
Graduate Diploma in Legal Practice
University of Technology Sydney
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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