TJ Couzens

Critic
DISC Type : C

Chief Executive Officer at Brand X Research

Indianapolis, Indiana, United States

Overview

TJ Couzens is the CEO of Brand X Research, a consultancy he founded in 2009 that specializes in strategic foresight and business transformation. Leveraging his background in Consumer Behavior from Ball State University, he focuses on data-driven strategy. Colleagues describe him as strategic, creative, and forward-thinking.

Outside of his professional life, TJ demonstrates an interest in community-focused initiatives and non-profit organizations, such as The Milk Bank. His entrepreneurial drive is a defining characteristic, having successfully built and managed several distinct companies throughout his career.

Unique fact: TJ is a serial entrepreneur who has founded and exited four previous companies, each centered on a different aspect of business analytics.

Personality Overview

ROI Driven

Objective Thinker

Negotiator

They prefer to analyze logically and value objective facts over emotions.  They like to take decisions independently and do not seek others' support often. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Data-driven Strategy
His firm specializes in using insights, analytics, and data science to shape strategic priorities, a theme consistently seen in his analysis of major retailers and brands.
Consumer Behavior
His education and multiple previous companies, such as The Ideal Experience, were built around leveraging consumer data to optimize the customer journey.
Marketing to Women
Public profiles state his firm focuses on women as the "World's Largest Market, " a theme supported by his previous venture, Gender Perspectives.

Media Appearances

TJ has no verified media appearances

Work History

1-2010
Chief Executive Officer at Brand X Research
2-2009 - 5-2012
Chief Executive Officer (Exited) at Gender Perspectives - How Gender Impacts Daily Operations
3-2008 - 7-2011
Chief Executive Officer (Exited) at The Ideal Experience - How Consumer Behavior Affects the Customer Experience
4-2007 - 9-2010
Chief Executive Officer (Exited) at Thomas J. International - How Group Dynamics Create Individual Outcomes
2-2004 - 12-2007
Chief Executive Officer (Exited) at E-Insights - How Digital Analytics Create Tremendous Outcomes

Education

2008 - 2010
Education details unavailable from Ball State University
2002 - 2008
Consumer Behavior from Ball State University

More Information

Social Presence :

Prographics :

Exp : 24 Location : Indianapolis, Indiana, United States Job Level : Leadership Designation : Chief Executive Officer at Brand X Research
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Insights For Selling To TJ

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Be ready to answer many clarity-seeking questions and requests for information
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with TJ is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from TJ

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will TJ move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can TJ take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And TJ

Personality Compatibility


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