TJ Couzens in

TJ Couzens

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Chief Executive Officer at Brand X Research
📍 Indianapolis, Indiana, United States

TJ Couzens is the CEO of Brand X Research, a consultancy he founded in 2009 that specializes in strategic foresight and business transformation. Leveraging his background in Consumer Behavior from Ball State University, he focuses on data-driven strategy. Colleagues describe him as strategic, creative, and forward-thinking.

Outside of his professional life, TJ demonstrates an interest in community-focused initiatives and non-profit organizations, such as The Milk Bank. His entrepreneurial drive is a defining characteristic, having successfully built and managed several distinct companies throughout his career.

Unique fact: TJ is a serial entrepreneur who has founded and exited four previous companies, each centered on a different aspect of business analytics.

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Experience
24 Years
Current Role
Chief Executive Officer
Job Level
Leadership
Location
Indianapolis, Indiana, United States
Personality Overview

How TJ shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics TJ cares about

Data-driven Strategy
His firm specializes in using insights, analytics, and data science to shape strategic priorities, a theme consistently seen in his analysis of major retailers and brands.
Consumer Behavior
His education and multiple previous companies, such as The Ideal Experience, were built around leveraging consumer data to optimize the customer journey.
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Career

Work history

1-2010
Chief Executive Officer
Brand X Research
2-2009 - 5-2012
Chief Executive Officer (Exited)
Gender Perspectives - How Gender Impacts Daily Operations
3-2008 - 7-2011
Chief Executive Officer (Exited)
The Ideal Experience - How Consumer Behavior Affects the Customer Experience
4-2007 - 9-2010
Chief Executive Officer (Exited)
Thomas J. International - How Group Dynamics Create Individual Outcomes
2-2004 - 12-2007
Chief Executive Officer (Exited)
E-Insights - How Digital Analytics Create Tremendous Outcomes
In the press

Media appearances

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Education
2008 - 2010
Education details unavailable
Ball State University
2002 - 2008
Consumer Behavior
Ball State University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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