Todd Brabender

Pioneer
DISC Type : dis

Public Relations/Media Exposure Specialist at Spread The News Public Relations, Inc.

Olathe, Kansas, United States

Overview

Todd Brabender is a Public Relations and Media Exposure Specialist at his firm, Spread The News Public Relations, Inc. A University of Kansas graduate, he focuses on generating national media coverage for innovative products and experts. Clients describe him as organized, productive, and upbeat, calling him their "secret weapon. "

Todd specializes in creating widespread publicity campaigns that have successfully launched numerous consumer products, including inventions like Ringstix and Jazzminton Sport, securing placements in top-tier media outlets.

He is known for his ability to make smaller companies appear much larger through strategic public relations.

Personality Overview

Friendly But Fast

Dynamic But Sincere

Decisive But Friendly

They have the unique ability to win both love and respect from their team (or outsiders)  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product

Topics They Care About

Media Exposure Strategy
His entire career is focused on generating widespread national media exposure for clients across print, broadcast, and digital platforms.
New Product Launches
He has a specific track record of launching new inventions and consumer products, gaining them extensive media attention from outlets like the Associated Press and Fox News.
Public Relations
As the president of his own PR firm, he is deeply invested in the craft of public relations and helping companies grow their visibility.

Media Appearances

Todd has no verified media appearances

Work History

11-1994
Public Relations/Media Exposure Specialist at Spread The News Public Relations, Inc.
11-1994
President at Spread The News Public Relations, Inc.
11-1994 - 11-1997
Broadcast Media Monitor at Self-employed
3-1989 - 11-1994
TV News Producer/Reporter at 6 News

Education

Bachelor of Science - BS from The University of Kansas

More Information

Social Presence :

Prographics :

Exp : 36 Location : Olathe, Kansas, United States Job Level : Junior Designation : Public Relations/Media Exposure Specialist at Spread The News Public Relations, Inc.
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Insights For Selling To Todd

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Build a trustworthy relationship while keeping the product center-stage
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Todd is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Todd

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Todd move?

  • They are generally fast movers and can take quick decisions
  • Can Todd take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Todd

Personality Compatibility


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