Tom Bicknell

Tom Bicknell is the General Manager of Briarwood Ford, where he has cultivated a career for over three decades, starting in sales in 1982. He is dedicated to creating a transparent, honest, and pressure-free customer experience in the showroom, a philosophy he believes fosters loyalty.

His dealership is actively involved in the local community, including supporting University of Michigan Athletics through its Courtesy Vehicle Program. Customer reviews frequently praise him for his professionalism and for treating clients like family, often going above and beyond to ensure their satisfaction.

Tom believes that despite technological changes in the auto industry, the core of the business remains the same: "If they like you and they trust you, theyll be back. "