Tom Crawford in

Tom Crawford

Pioneer · DISC type SDI
Head of Consumer Insight at Energy Systems Catapult
📍 United Kingdom

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
29 Years
Current Role
Head of Consumer Insight
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

How Tom shows up

Friendly But Fast
Decisive But Friendly
Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Priorities

Topics Tom cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

1-2023
Head of Consumer Insight
Energy Systems Catapult
12-2020 - 8-2022
Global Head of Insights for Wellbeing and Modern Oral categories
BAT
1-2019 - 11-2020
Strategic client partner (Senior Director)
Kantar
2-2018 - 1-2019
Insights planner (Senior Director, Offer and Innovation)
Kantar TNS
9-2016 - 11-2017
Microsoft Customer and Market Research – Head of Devices (Director, Microsoft Marketing)
Microsoft
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2016 - 2016
Microsoft Senior Marketing Leaders executive program
The Wharton School
1991 - 1992
Computing and Information Systems
University of Brighton
1985 - 1990
GCE A level
Wellington College
Social presence
in
Behavioral profile

DISC profile (public)

S

Steadiness (S)

Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.

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