Tom Greensmith
Examiner · DISC type csTom Greensmith is the CEO of CRU Kafe, an ethical coffee brand he has led for over a decade. He is also a Board Advisor to several food and beverage startups, including PickleUp and SOS Hydration. A graduate of the University of Leeds, he guides brands on sustainable growth and market innovation.
Outside of work, Tom is a fitness enthusiast who recently completed a HYROX endurance race, an experience he valued for its powerful sense of community. He also has a stated appreciation for high-quality hospitality and unique consumer experiences, from specialty coffee to craft lager.
Unique fact: Before becoming an entrepreneur in the coffee industry, Tom began his career as a solicitor.
Read the full overview →How Tom shows up
They do not like taking risks at all and go for proven options in the end. They tend to be clear about their needs and limitations and are unlikely to promise too much. They are heavily focused on quality and prefer doing things the right way, even if it takes time.
Topics Tom cares about
Work history
Media appearances
DISC profile (public)
Calculativeness (C)
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
More profiles
Discover additional public profiles from our index.
Search more profiles
Looking for someone else? Search here for anyone.