Tom Roberts in

Tom Roberts

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Director of Analytics at Residently
📍 Greater London, England, United Kingdom

Tom is the Director of Analytics at Residently, specializing in AI and Large Language Models. A University of Guelph graduate, he previously drove revenue and marketing impact at Manchester City Football Club. People who have worked with him describe him as a brilliant mind who balances commercial thinking with analytics.

Based on his extensive and high-impact career at City Football Group, Tom has a clear passion for the intersection of data and professional sports. He has focused on using analytics to understand fan behavior and contribute to the commercial success of a major football organization.

He has delivered data solutions that created a long-lasting impact on Manchester Citys marketing and revenue development.

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Experience
15 Years
Current Role
Director of Analytics
Job Level
Mid-senior
Location
Greater London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Tom cares about

Commercial Analytics
A key theme in his career is leveraging data to drive commercial outcomes and revenue, particularly noted from his time in professional sports.
AI & LLMs
His current role and listed skills indicate a strong focus on applying advanced Artificial Intelligence and Large Language Models in his work.
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Career

Work history

8-2022
Director of Analytics
Residently
1-2022 - 8-2022
Sr Manager, Strategic Analytics
Residently
12-2020 - 12-2021
Strategic Analytics Manager
Residently
7-2019 - 11-2020
Senior Data & Insights Manager
City Football Group
8-2016 - 7-2019
Data & Insights Manager
Manchester City Football Club
In the press

Media appearances

Speaker Profile – Tom Roberts, Director of Analytics, Residently (AI for Good Summit 2025). Featured in ITU – AI for Good
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Education
Honours Bachelor of Commerce (Co-Op)
University of Guelph
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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