Tomás Núñez-López

Critic
DISC Type : C

Director of Strategy, Content & Experience at Alma

Miami, Florida, United States

Overview

Tomás is the Director of Strategy, Content & Experience at ALMA, with over a decade of expertise in digital, social, and interactive marketing. He excels at identifying emerging market trends and holds a certification in Generative AI for Advertising from the University of Puerto Rico.

Originally from Puerto Rico, Tomás is passionate about music and plays the guitar. He finds creative parallels between musical composition and developing advertising campaigns, seeing storytelling and rhythm as common threads in both disciplines. He values his morning routine of coffee while catching up on industry news.

He believes that both music and advertising rely on rhythm, harmony, and storytelling to connect with an audience.

Personality Overview

Objective Thinker

Negotiator

ROI Driven

They prefer to do logical analysis and value evidence over emotions.  It is very likely that they will negotiate pricing or other important terms. They enjoy working alone and do not rely on others very often.

Topics They Care About

Creative Advertising
Showcases a passion for innovative brand collaborations, such as the Coors Light and Duradry partnership, and shaping the next chapter for iconic brands like Porsche.
Digital Strategy
His career is built on developing and managing comprehensive digital strategies for major brands, focusing on everything from conceptualization to media budget management and optimization.
Generative AI
Holds a specific certification in "Generative AI for Advertising, " indicating a professional focus on leveraging new technologies for marketing and communications.

Media Appearances

Tomás has no verified media appearances

Work History

1-2023
Director of Strategy, Content & Experience at Alma
12-2022
Digital & Innovation Director - Digital Sensei at SAJO//McCANN
5-2016 - 12-2022
Digital Director at SGA - Brand Matchmakers
9-2014 - 5-2016
Senior Digital Executive at J. Walter Thompson Puerto Rico
8-2006 - 5-2016
Direct and Interactive Marketing Director at Grey Puerto Rico

Education

1999 - 2004
Bachelor's Degree in Advertising from University of Puerto Rico, Río Piedras

More Information

Social Presence :

Prographics :

Exp : 19 Location : Miami, Florida, United States Job Level : Mid-senior Designation : Director of Strategy, Content & Experience at Alma
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Insights For Selling To Tomás

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Tell them what ROI they can expect
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Do not use very emotional or colorful language
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tomás is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Tomás

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Tomás move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Tomás take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Tomás

Personality Compatibility


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