Tomás Núñez-López
Critic · DISC type CTomás is the Director of Strategy, Content & Experience at ALMA, with over a decade of expertise in digital, social, and interactive marketing. He excels at identifying emerging market trends and holds a certification in Generative AI for Advertising from the University of Puerto Rico.
Originally from Puerto Rico, Tomás is passionate about music and plays the guitar. He finds creative parallels between musical composition and developing advertising campaigns, seeing storytelling and rhythm as common threads in both disciplines. He values his morning routine of coffee while catching up on industry news.
He believes that both music and advertising rely on rhythm, harmony, and storytelling to connect with an audience.
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They prefer to do logical analysis and value evidence over emotions. It is very likely that they will negotiate pricing or other important terms. They enjoy working alone and do not rely on others very often.
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Calculativeness (C)
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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