Tomás Núñez-López in

Tomás Núñez-López

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Director of Strategy, Content & Experience at Alma
📍 Miami, Florida, United States

Tomás is the Director of Strategy, Content & Experience at ALMA, with over a decade of expertise in digital, social, and interactive marketing. He excels at identifying emerging market trends and holds a certification in Generative AI for Advertising from the University of Puerto Rico.

Originally from Puerto Rico, Tomás is passionate about music and plays the guitar. He finds creative parallels between musical composition and developing advertising campaigns, seeing storytelling and rhythm as common threads in both disciplines. He values his morning routine of coffee while catching up on industry news.

He believes that both music and advertising rely on rhythm, harmony, and storytelling to connect with an audience.

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Experience
19 Years
Current Role
Director of Strategy, Content & Experience
Job Level
Mid-senior
Location
Miami, Florida, United States
Personality Overview

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Priorities

Topics Tomás cares about

Creative Advertising
Showcases a passion for innovative brand collaborations, such as the Coors Light and Duradry partnership, and shaping the next chapter for iconic brands like Porsche.
Digital Strategy
His career is built on developing and managing comprehensive digital strategies for major brands, focusing on everything from conceptualization to media budget management and optimization.
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Career

Work history

1-2023
Director of Strategy, Content & Experience
Alma
12-2022
Digital & Innovation Director - Digital Sensei
SAJO//McCANN
5-2016 - 12-2022
Digital Director
SGA - Brand Matchmakers
9-2014 - 5-2016
Senior Digital Executive
J. Walter Thompson Puerto Rico
8-2006 - 5-2016
Direct and Interactive Marketing Director
Grey Puerto Rico
In the press

Media appearances

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Education
1999 - 2004
Bachelor's Degree in Advertising
University of Puerto Rico, Río Piedras
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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