Toni Roeller
Energizer · DISC type IToni Roeller is a retail executive specializing in creating immersive in-store environments. As a leader at DICKS Sporting Goods, she has spearheaded the innovative "House of Sport" concept, transforming stores into experiential destinations. Her extensive career also includes senior roles at The Home Depot and Best Buy, and she holds a BS from Concord University.
Tonis professional focus is on using store design for visual storytelling, aiming to shift the customer relationship from purely transactional to community-based. She believes in the power of physical retail to allow customers to connect with products in ways not possible online, like trying out equipment before purchase.
She led the development of DICKS House of Sport stores, which feature attractions like outdoor turf fields, batting cages, and climbing walls.
Read the full overview →How Toni shows up
Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are always positive and upbeat, so take their promises with a pinch of salt. They are not always early adopters but can be pursuaded by leveraging strong relationships.
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Influence (I)
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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