Traci Alford in

Traci Alford

Energizer · DISC type I
Global CEO at Effie Worldwide
📍 New York, New York, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
33 Years
Current Role
Global CEO
Job Level
Leadership
Location
New York, New York, United States
Personality Overview

How Traci shows up

Believer
Relationship Oriented
Enthusiastic

Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are really good at seeing what the long-term impacts of their decisions could be. They are friendly, approachable and love to make new connections.

Priorities

Topics Traci cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

8-2017
Global CEO
Effie Worldwide
6-2015 - 1-2017
SVP External Relations, Asia Pacific
Shell International
3-2013 - 6-2015
General Manager, Global Brand Strategy - Retail
Shell International
5-2010 - 3-2013
General Manager, Global Consumer Brands - Lubricants
Shell International
1-2007 - 4-2010
Vice President Of Global Business Development
Cadbury Schweppes
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
1987 - 1991
Bachelor's Degree
Monash University
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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