Tracie Brown MBA

Questioner
DISC Type : c

Director of Operations at Central Texas Regional Mobility Authority

Round Rock, Texas, United States

Overview

As Director of Operations at the Central Texas Regional Mobility Authority, Tracie Brown oversees a growing network of toll roads, managing contracts valued over $300M and the collection of $225M in annual revenue. Her leadership spans intelligent transportation systems, IT, and customer service. She holds an MBA from Amberton University.

Tracie is deeply committed to community service in Austin, chairing significant fundraising events for The Austin (TX) Chapter of the Links, Incorporated. Her efforts support scholarships and aid for youth, seniors, and other underserved groups, with a particular passion for empowering young people.

She was recently elected to the Board of Directors for the International Bridge, Tunnel and Turnpike Association (IBTTA) for a four-year term.

Personality Overview

Systematic

Cautious & Analytical

Not Easily Convinced

They prefer to do thorough analysis of any situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Toll Road Operations
As Director of Operations, she is directly responsible for the collection of $225M in toll revenue and violation enforcement for a major Texas mobility authority.
Intelligent Transportation
Directs the agency’s intelligent transportation systems and has been quoted on leveraging data and cloud platforms to become a general mobility facilitator, not just a toll operator.
Community Fundraising
Chaired "The Harlem Nights Stompin’ At The Savoy" fundraiser for The Austin (TX) Chapter of the Links, Incorporated to support local community programs.

Media Appearances

Central Texas Regional Mobility Authority executive reflects on toll road’s success. Featured in Austin Business Journal

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Jul 24, 2019 Board of Directors - Central Texas Regional Mobility Authority. Featured in CTRMA Board Meeting Video Archive

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Sep 30, 2020 Board of Directors - Central Texas Regional Mobility Authority. Featured in CTRMA Board Meeting Video Archive

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Work History

9-2017
Director of Operations at Central Texas Regional Mobility Authority
1-2011 - 9-2017
Toll Operations Manager at Central Texas Regional Mobility Authority
9-2008 - 9-2011
Court Liaison at Central Texas Regional Mobility Authority
12-2000 - 8-2008
Senior Project Manager at Austin Revitalization Authority
6-1991 - 11-2000
Business Process Analyst at Austin Energy

Education

1-2022 - 8-2024
Master of Business Administration - MBA from Amberton University
2003 - 2005
Bachelor of Science from Park University at Austin

More Information

Social Presence :

Prographics :

Exp : 34 Location : Round Rock, Texas, United States Job Level : Mid-senior Designation : Director of Operations at Central Texas Regional Mobility Authority
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Insights For Selling To Tracie

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tracie is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Tracie

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Tracie move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Tracie take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Tracie

Personality Compatibility


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