Tracy Georgiou

Enthusiast
DISC Type : i

Founding Member at WE ARE THE BOARD

Los Angeles, California, United States

Overview

Tracy Georgiou is the Founder and CEO of Long Weekend, a creative studio that grows brands across hospitality, retail, and lifestyle. With over 15 years of experience, she builds brands with soul by blending strategy and emotion, having previously worked with icons like J. Crew. She is a graduate of the University of Nebraska-Lincoln.

Based in Los Angeles, Tracy has a passion for travel, writing, and the sea, often sharing her journeys and creative inspirations through her newsletter. She enjoys swimming, visiting dive bars, reading library books, and hosting friends. People she has worked with describe her as collaborative and a strong problem-solver.

She runs a travel and lifestyle newsletter called "Long Weekend, " which includes a series of personal "Island Guides. "

Personality Overview

Optimistic

Consensus Focused

Amiable & Agreeable

They are generally friendly, so be careful when relying on their word.  They are more about building relationships than just cutting deals. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Brand Storytelling
Her work focuses on helping brands connect with people through story, design, partnerships, and experiences, aiming to create thoughtful and sensory brand identities.
Hospitality & Lifestyle
Her studio, Long Weekend, specializes in developing and growing brands in the hospitality, retail, and lifestyle sectors.
Creative Writing
She authors a newsletter titled "Long Weekend, " described as a travelogue for a creative life, featuring stories on creativity, travel, and personal connection.

Media Appearances

Tracy has no verified media appearances

Work History

11-2022
Founding Member at WE ARE THE BOARD
11-2022 - 11-2023
Strategic Advisor at OOKIOH
6-2020 - 2-2022
Chief Brand Officer at The Lake House on Canandaigua
2-2020
Founder & CEO at Long Weekend
4-2017 - 2-2020
Director of Merchandising & Marketing at Loeffler Randall

Education

2003 - 2008
Bachelor of Science (B.S.) from University of Nebraska-Lincoln

More Information

Social Presence :

Prographics :

Exp : 16 Location : Los Angeles, California, United States Job Level : Leadership Designation : Founding Member at WE ARE THE BOARD
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Insights For Selling To Tracy

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Ask them how their day is going or exchange some other pleasantries
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tracy is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Tracy

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Tracy move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Tracy take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Tracy

Personality Compatibility


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