Travis Badenhorst , PhD

Critic
DISC Type : C

Group Head | R&D Skin | Ingredient Team | Singapore at Procter & Gamble

Singapore

Overview

Travis Badenhorst leads the Ingredient Team for P&Gs skincare division in Singapore, focusing on brands like Olay and SKII. With a PhD from the University of Auckland, he spearheads international sourcing of cutting-edge ingredients. Colleagues describe him as an "excellent problem solver" who provides knowledgeable and timely support.

He has a deep interest in the intersection of science and business within the skincare industry, bringing over 15 years of R&D experience to his role.

Unique fact: Travis is the former President of the New Zealand Society of Cosmetic Chemists, where he served from 2018 to 2021.

Personality Overview

Objective Thinker

Negotiator

ROI Driven

They choose to analyze logically and value facts to emotions.  It is very likely that they will negotiate pricing or other important terms. They like to do things independently and don’t look for support from others.

Topics They Care About

Ingredient Sourcing
He is actively seeking to connect with new ingredient suppliers in the Asia/Singapore region for potential use in P&G skincare products.
Skincare Innovation
His role involves leading mid-stream technological initiatives to introduce new science, technology, and products to the market for major brands.
Anti-aging Peptides
He has authored multiple scientific publications on the effects of peptides, specifically GHK-Cu, on collagen production and wrinkle reduction.

Media Appearances

Travis has no verified media appearances

Work History

11-2022
Group Head | R&D Skin | Ingredient Team | Singapore at Procter & Gamble
10-2021 - 10-2022
General Manager at Snowberry
7-2018 - 7-2021
President at NZ Society of Cosmetic Chemists
2-2010 - 10-2021
Chief Scientist at Snowberry
2009 - 2011
Demonstrator/Lecturer at The University of Auckland

Education

10-2020 - 12-2020
Disruptive Strategy from Harvard Business School Online
2011 - 2015
PhD from University of Auckland

More Information

Social Presence :

Prographics :

Exp : 19 Location : Singapore Job Level : N/A Designation : Group Head | R&D Skin | Ingredient Team | Singapore at Procter & Gamble
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Insights For Selling To Travis

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Do not use very emotional or colorful language
  • Make extra effort to not seem pushy or confrontational
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Travis is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Travis

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Travis move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Travis take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Travis

Personality Compatibility


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