Travis Isaacs

Visionary
DISC Type : Ds

Chief Design Officer, Cisco Collaboration at Cisco

Greater Seattle Area, United States

Overview

Travis Isaacs is the Vice President and Chief Design Officer for Cisco Collaboration, with over 20 years of experience leading global teams. People he has worked with often describe him as a creative and brilliant expert. He focuses on human-centered design and holds a B. A. from Indiana University Bloomington.

Outside of work, Travis lives in Seattle with his wife, two daughters, and two dogs. He enjoys the outdoors, describing his life as a "steady diet of mountains, ocean, and evergreen forests. " He is also passionate about mentorship, participating in a program to develop female employees at Cisco.

He was featured in an interview as a "wireframing master, " where he shared essential web design advice for aspiring designers and developers.

Personality Overview

Goal-Oriented

Early Adopter

Risk Tolerant

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Accessible Design
He is a vocal advocate for creating inclusive and usable products that exceed standard compliance, seeking direct feedback from disability user groups for Webex.
Future of Work
He frequently discusses how purpose-built AI and interoperability between collaboration platforms are essential to augmenting tasks and shaping the future of hybrid work.
Design Leadership
He focuses on uniting design with business outcomes, emphasizing the need for leaders to learn business vocabulary and be professionally accountable for their team's results.

Media Appearances

Travis Isaacs from Cisco on how to become your company's first Chief Design Officer. Featured in Spotify

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Travis Isaacs on how he became Cisco's first Chief Design Officer. Featured in YouTube

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How I became Cisco's first Chief Design Officer. Featured in Future London Academy

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Work History

10-2025
Chief Design Officer, Cisco Collaboration at Cisco
9-2022 - 9-2025
Chief Design Officer, Cisco Webex at Cisco
2-2021 - 9-2022
Head of Design and Research at Cisco
11-2019 - 1-2021
Design Director at Cisco
10-2018 - 11-2019
Senior Manager of Design at Cisco

Education

B.A. from Indiana University Bloomington

More Information

Social Presence :

Prographics :

Exp : 17 Location : Greater Seattle Area, United States Job Level : Leadership Designation : Chief Design Officer, Cisco Collaboration at Cisco
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Insights For Selling To Travis

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Travis is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Travis

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Travis move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Travis take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Travis

Personality Compatibility


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