Trine Bastian in

Trine Bastian

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Head of Communications at AJ Vaccines
📍 Copenhagen, Capital Region of Denmark, Denmark

Trine Bastian is the Head of Communications at AJ Vaccines, specializing in brand transformation and strategic communication for complex organizations. With over 15 years of experience in pharma and tech, she excels at aligning global strategy with execution. People who have worked with her describe her as creative and strategic.

Outside of her corporate role, Trine is a certified NLP Master Coach with a keen interest in leadership development and emotional intelligence. She has facilitated high-level dialogues on the future of the European Union, demonstrating a passion for civic engagement and international relations, a long-standing focus since her university studies.

Trine has authored multiple articles on professional development, including "From Specialist to Strategist" and pieces on navigating the challenges of remote work.

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Experience
23 Years
Current Role
Head of Communications
Job Level
Mid-senior
Location
Copenhagen, Capital Region of Denmark, Denmark
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Trine cares about

Strategic Communication
Central to her 15+ year career, she focuses on helping complex organizations align, communicate, and execute strategy, a topic on which she has published articles.
Brand Transformation
She is currently leading the brand transformation at AJ Vaccines and previously led successful rebranding initiatives that delivered 20% growth in a prior role.
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Career

Work history

10-2022
Head of Communications
AJ Vaccines
1-2021 - 10-2022
Strategic Communications Advisor
Bastian Kommunikation ApS
10-2016 - 12-2020
Nordic Marketing Manager
Travelport
6-2013 - 9-2016
Senior Brand Manager
SÆTHER
11-2008 - 2-2013
Consultant
Halsnæs Kommune
In the press

Media appearances

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Education
8-2002 - 6-2003
Master's degree
Lund University
10-1996 - 6-2000
Bachelor's degree
Newcastle University
9-1998 - 7-1999
Erasmus Programme
Universitat Pompeu Fabra
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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