Trisha Ayyagari is the Global Brand President for Maybelline New York at LOréal, a company where she has held numerous leadership roles. An alumna of Columbia Business School and Babson College, she is focused on driving growth through purpose-led marketing and innovation.
She is a vocal advocate for social causes, actively championing initiatives focused on mental health awareness and environmental sustainability. She leads Maybellines global program to destigmatize anxiety and depression and has launched partnerships to improve recycling access in underserved communities.
She spearheaded Maybellines expansion into the metaverse, launching virtual makeup looks and avatars in collaboration with Ready Player Me.
Read the full overview →They prefer to do logical analysis and value evidence over emotions. They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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