Tyler Wade in

Tyler Wade

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Senior Strategist at Foundation Marketing
📍 Toronto, Ontario, Canada

Tyler Wade is the owner of Create Content Canada, specializing in product and customer-led content strategies that drive B2B revenue. With a background from Superside and Ratehub.ca and a BA in Communications from Ryerson University, he excels at building effective content engines. Colleagues describe him as a "brilliant," "masterful," and "sincere" leader.

His study of creative writing at the University of Toronto suggests a deep appreciation for storytelling. He shows a strong interest in understanding people on a human level, believing in genuine conversations with customers to understand their struggles, rather than just for testimonials or case studies.

Beyond his marketing career, Tyler has also worked as a Professor at York University, teaching Content Marketing.

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Experience
21 Years
Current Role
Senior Strategist
Job Level
Junior
Location
Toronto, Ontario, Canada
Personality Overview

How Tyler shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Tyler cares about

Customer-led Content
He advocates for speaking directly with customers to genuinely understand their struggles and create content that addresses their specific needs and desires.
Content Strategy
His expertise involves developing strategic narratives, running content audits to measure ROI, and building content programs that support sales and marketing funnels.
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Career

Work history

5-2026
Senior Strategist
Foundation Marketing
9-2025 - 4-2026
Pro member
Superpath
1-2025
Co-Founder
Saving Sundays
7-2023 - 12-2023
Podcast Producer
B2B Better
6-2023 - 6-2025
Content Team Lead
Wise Publishing, Inc.
In the press

Media appearances

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Education
2011 - 2013
Creative writing
University of Toronto
2000 - 2004
BA - Communications
Toronto Metropolitan University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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