Tyra Booker in

Tyra Booker

Energizer · DISC type I
Assistant Vice President of Marketing at Rare Beauty
📍 New York City Metropolitan Area, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
7 Years
Current Role
Assistant Vice President of Marketing
Job Level
Senior
Location
New York City Metropolitan Area, United States
Personality Overview

How Tyra shows up

Relationship Oriented
Enthusiastic
Big Picture Person

They are always positive and upbeat, so take their promises with a pinch of salt. They are really good at seeing what the long-term impacts of their decisions could be. They are friendly, approachable and love to make new connections.

Priorities

Topics Tyra cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

2-2026
Assistant Vice President of Marketing
Rare Beauty
10-2024 - 2-2026
Senior Director, Global Social Media + Influencer Communications
ILIA Beauty
10-2021 - 10-2024
Director, Social Media
ILIA Beauty
1-2021 - 10-2021
Senior Social Media Manager
Supergoop!
3-2020 - 12-2020
Brand Communications Manager, Atelier Cologne & Maison Margiela - Collection Brands
L'Oréal
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2013 - 2017
Bachelor of Science (B.S.)
S.I. Newhouse School of Public Communications at Syracuse University
2010 - 2013
Education details unavailable
The Beacon School
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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