Tyra Booker

Energizer
DISC Type : I

Assistant Vice President of Marketing at Rare Beauty

New York City Metropolitan Area, United States

Overview

Tyra has no verified overview

Personality Overview

Relationship Oriented

Enthusiastic

Big Picture Person

They are always positive and upbeat, so take their promises with a pinch of salt.  They are really good at seeing what the long-term impacts of their decisions could be. They are friendly, approachable and love to make new connections.

Topics They Care About

Tyra has no verified topics they care about

Media Appearances

Tyra has no verified media appearances

Work History

2-2026
Assistant Vice President of Marketing at Rare Beauty
10-2024 - 2-2026
Senior Director, Global Social Media + Influencer Communications at ILIA Beauty
10-2021 - 10-2024
Director, Social Media at ILIA Beauty
1-2021 - 10-2021
Senior Social Media Manager at Supergoop!
3-2020 - 12-2020
Brand Communications Manager, Atelier Cologne & Maison Margiela - Collection Brands at L'Oréal

Education

2013 - 2017
Bachelor of Science (B.S.) from S.I. Newhouse School of Public Communications at Syracuse University
2010 - 2013
Education details unavailable from The Beacon School

More Information

Social Presence :

Prographics :

Exp : 7 Location : New York City Metropolitan Area, United States Job Level : Senior Designation : Assistant Vice President of Marketing at Rare Beauty
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Insights For Selling To Tyra

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Do some small talk, ask them how things are going on their side

DONT's

  • Don’t be excessively objective, be a storyteller
  • Avoid cutting into their flow
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tyra is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Tyra

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Tyra move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Tyra take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Tyra

Personality Compatibility


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