Tyson Yates

Critic
DISC Type : C

VP of Sales and Marketing at Easton Technical Products

Salt Lake City Metropolitan Area, United States

Overview

Tyson has no verified overview

Personality Overview

ROI Driven

Information Seeker

Negotiator

They prefer to do logical analysis and value evidence over emotions.  Unless the value is proven by data, they are unlikely to value fancy features. They enjoy working alone and do not rely on others very often.

Topics They Care About

Tyson has no verified topics they care about

Media Appearances

Tyson has no verified media appearances

Work History

10-2022
VP of Sales and Marketing at Easton Technical Products
3-2020 - 10-2022
VP of Sales at Easton Technical Products
3-2017 - 5-2020
National Account Manager at Easton Technical Products
5-2015 - 3-2017
Sales and Marketing Manager at Premier Site Furniture
8-2012 - 5-2015
Owner / Operator at Big Rig mobile detailing

Education

Master of Business Administration (MBA) from Utah State University
2010 - 2013
Accounting from Utah State University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Salt Lake City Metropolitan Area, United States Job Level : Senior Designation : VP of Sales and Marketing at Easton Technical Products
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Insights For Selling To Tyson

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Don’t try too hard to build a relationship with them
  • Don't give superficial answers, they are easily rattled by them
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tyson is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Tyson

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Tyson move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Tyson take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Tyson

Personality Compatibility


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