Tyson Yates in

Tyson Yates

Critic · DISC type C
VP of Sales and Marketing at Easton Technical Products
📍 Salt Lake City Metropolitan Area, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
15 Years
Current Role
VP of Sales and Marketing
Job Level
Senior
Location
Salt Lake City Metropolitan Area, United States
Personality Overview

How Tyson shows up

ROI Driven
Information Seeker
Negotiator

They prefer to do logical analysis and value evidence over emotions. Unless the value is proven by data, they are unlikely to value fancy features. They enjoy working alone and do not rely on others very often.

Priorities

Topics Tyson cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

10-2022
VP of Sales and Marketing
Easton Technical Products
3-2020 - 10-2022
VP of Sales
Easton Technical Products
3-2017 - 5-2020
National Account Manager
Easton Technical Products
5-2015 - 3-2017
Sales and Marketing Manager
Premier Site Furniture
8-2012 - 5-2015
Owner / Operator
Big Rig mobile detailing
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
Master of Business Administration (MBA)
Utah State University
2010 - 2013
Accounting
Utah State University
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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