Ulrike Richter
Login to view DISC.Ulrike Richter is the Head of Vendor Management for Outdoor, Indoor, Sports, and Own Brands at Kaufland Digital. With a background from the European University of Applied Science, she has demonstrated a clear career progression within the Schwarz Gruppe, previously managing electronics and non-food categories at real. digital, showcasing her adaptability in e-commerce leadership.
Outside of her direct role, Ulrike shows a keen interest in major players across the e-commerce and automotive sectors. Her professional attention seems drawn to industry leaders like Amazon, OTTO, and the BMW Group, suggesting a focus on market trends and corporate strategy.
She started her career in a distinct product category as a Brand and Product Manager for jewelry and watches.
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